The famed producer, who shares co-writing credits on such hits as “Where Are Ü Now” and “What Do You Mean?,” has just dropped his ‘Bearthday Music‘ album, and from Jennifer Lopez to J Balvin, his featured guests are some of the world’s biggest superstars. Including Justin Bieber. In our exclusive interview, Poo Bear chats with Vevo about working with Bieber and Jay Electronica on the hit “Hard 2 Face Reality.” He says that Justin came up with the chorus while vibin’ around in the studio, riffing on ideas. And he explains how a simple reversal of chords made the bridge go from something dark to something “angelic.” Get all the deets straight from Poo.
Director: Micah Bickham
Producer: Jayson Rodriguez & Priya Minhas
Editor: Kevin Rose
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